Brand identify with Social Fitness Festival & Dance Mile through one or multiple events in 2018.
Our Social Fitness Festivals combine a full-day program of family friendly fitness activities; the Wellness Vendors’ Village; and The Dance Mile, to provide our sponsorship partners with diverse opportunities for event activation and deep engagement with our target demographic.
Brand Loyalty – 1st thing you’ll notice at Dance Mile? Our participants are fanatically loyal! That loyalty transfers to our partner brands that share our vision and mission.
80% of our participants are women, ages 25-50.
Within this, there are a number of distinct groups of attendees:
- Fitness Enthusiasts (Zumba, Yoga, & other forms of social activities)
- Party-goers (costume-wearing, fun seeking)
- Groups of friends/ co-workers that do activities together
- Curious individuals that enjoy new experiences (especially non-runners)
Key Partnership Benefits
- Deepen your brand awareness among active residents, especially millennials who account for more than 1/3 of city’s residents
- Increase brand loyalty and purchase intent through fitness activations
- Provide product samples and special offers to drive new sales
- Leverage the extensive reach of our social channels and all media/partner promotion before, during and after the festival
- Demonstrate your authentic community support and engagement in outdoor activities that residents love