Brand identify with our social fitness events through multiple markets in 2018.
Our festivals combine a full-day of fitness activities; The Block Party; a Wellness Expo; and our capstone event: The Dance Mile. These assets provide sponsors with diverse opportunities for event activation and deep engagement with our target demographic.
Brand Loyalty – What is the 1st thing you’ll notice at Dance Mile? Our participants are fanatically loyal! That loyalty transfers to our partner brands that share our vision and mission.
80% of our participants are women, ages 25-50.
Within this, there are a number of distinct groups of attendees:
- Fitness Enthusiasts (Zumba, Yoga, & other forms of social activities)
- Party-goers (costume-wearing, fun seeking)
- Groups of friends/ co-workers that do activities together
Contact: Brian Sandberg, Director of Sponsorship & Development